Monavie isn’t actually acai juice
Posted In: juice drinks by LauraThe acai fruit — a berry — comes from the acaipal which is native to Central and South America. Acai is extremely important to the residents of the regions in which it is harvest: not only does the sale of the berries provide the majority of their income, but almost half their diet, too. The berry itself degrades very quickly indeed, meaning that the only time it is seen in places outside the Amazon Basin is when it has been changed in some way. One of the best ways of doing this is to produce acai juice from the fruit as soon as it is harvested.
Monavie is one company that is attempting to get their Monavie acai juice products to the mass market in the US and Europe but — and this is said from a purely independent viewpoint — they seem to be going about it in completely the wrong way. Not only has the Monavie alienated potential customers by pricing its product at almost twice the level of competing products, but it has also captured the attention of the FDA by, amongst other things, promising benefits from acai that are quite simply unproven. Not a good start from the Monavie product range, it seems!
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you think $40 bucks a bottle is expensive. I have been paying $60 for a bottle of Monavie.
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