The acai fruit — a berry — comes from the acaipal which is native to Central and South America. Acai is extremely important to the residents of the regions in which it is harvest: not only does the sale of the berries provide the majority of their income, but almost half their diet, too. The berry itself degrades very quickly indeed, meaning that the only time it is seen in places outside the Amazon Basin is when it has been changed in some way. One of the best ways of doing this is to produce acai juice from the fruit as soon as it is harvested.
Monavie is one company that is attempting to get their Monavie acai juice products to the mass market in the US and Europe but — and this is said from a purely independent viewpoint — they seem to be going about it in completely the wrong way. Not only has the Monavie alienated potential customers by pricing its product at almost twice the level of competing products, but it has also captured the attention of the FDA by, amongst other things, promising benefits from acai that are quite simply unproven. Not a good start from the Monavie product range, it seems!
I drink it for free! You can too! The $40 a bottle is for people who prefer to keep this precious juice to themselves.
In discussing “pricing” based on “competing products” be sure you are actually comparing “apples to apples” so to speak.
If I take an apple just picked after ripening on the tree… and an apple that was picked a year ago, sliced, heat dried and sealed into a bag, you still have 2 apples. Which one do you think is going to be higher in nutritional benefit? Monavie’s proprietary process vacuum flash freezes the Acai berry preserving virtually 100% of it’s nutritional value, a process costing 10X that of spray drying, heat applications, loosing most of the nutritional value the Acai is prized for. This little berry contains powerful nutrition that is easily and rapidly lost. I can put “Acai” on a label but what value is retained in that Acai? Given all the good things you hear about Acai, which Acai would you prefer to consume?
MonaVie is an Acai juice blend. 1. Acai doesn’t taste like anything. 2. The fruit blends are scientifically formulated, and include fruit to work synergistically together to bring more value to the consumer than the Acai alone.
MonaVie… in my opinion and experience… is pretty fabulous stuff!
I Drink Monavie! I FEEL IT! I SHARE IT! Proudly…
you think $40 bucks a bottle is expensive. I have been paying $60 for a bottle of Monavie.